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DIGITAL AUTHORITY AUDIT

what do strangers find when they look for you

A USEFUL FIRST LOOK

Search the way a stranger would.

Put yourself in the position of someone who needs what you do and has never heard of you. Edit the searches to match your own work and place, then run them.

GOOGLE
search Google
ASK AN AI ASSISTANT ask an AI assistant

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Results vary by person, place and time. This is a useful first look, not an Audit.

WHAT ONE SEARCH CAN TELL YOU

One search is an observation, not a diagnosis.

What appears can change with the words used, the person searching, their location and the time of the search. The useful question is not whether one result looks good or bad. It is whether the same organisation is represented clearly and consistently across the places strangers rely on.

If the answers are unclear, inconsistent or missing, that is useful evidence in itself. An Audit gives you a dated account of what was found and what is worth checking next.

WHAT AN AUDIT LOOKS AT

Public evidence, carefully assembled.

THE TRUST YOU HAVE EARNED

Years of work, repeat customers, a reputation built in person.

THE ACCOUNT STRANGERS JUDGE YOU BY

Whatever a search, a map or an AI answer happens to say today.

01 CONSISTENT REPRESENTATION Whether the organisation is represented consistently where strangers look.
02 WEBSITE CLARITY Whether the website clearly explains the organisation to people and machines.
03 ACCESSIBLE EVIDENCE Whether the trust the organisation has earned is supported by evidence people can find and assess.
04 WHAT WAS OBSERVED What was actually observed in relevant Google searches, Maps results and AI answers.
DATED EVIDENCE A record of what was observed, when and where. Screenshots and notes, not impressions.
PLAIN-ENGLISH DIAGNOSIS What the evidence adds up to, written to be read once and understood.
PRIORITISED NEXT STEPS What matters most, what can wait, and what needs no attention at all.
USEFUL ON ITS OWN

The Audit is written to be useful whether BeardMonkey does any later work or not.

A RECORD, NOT A PROMISE OF CONTROL

Neither you nor BeardMonkey can dictate what Google or an AI assistant says. The Audit records what was observed, explains what the evidence means and identifies what can reasonably be improved.

PRICE

$1,500

Fixed price. No GST is currently added.

The Audit is complete in itself. It does not commit you to further work.

AFTER THE AUDIT

Three reasonable ways forward.

All three are ordinary outcomes. None of them is the wrong answer.

If you want a careful outside look, it starts with a conversation.

begin an Audit conversation see how website discovery works

A short conversation to work out whether an Audit would be useful.