beardmonkey.
websites + digital visibilityperth
HOW BEARDMONKEY WORKS

not every situation needs the same starting point

TWO STARTING POINTS
AUDIT

A dated account of what was found, what it means and what is worth checking next.

WEBSITE DISCOVERY

A clear direction for what the website needs to communicate and do.

WHAT SHOULD HAPPEN NEXT?

Both starting points create a basis for deciding what,
if anything, should follow.

THE GOVERNING RULE

No compulsory diagnosis.

If the website need is already clear, BeardMonkey does not require an Audit before discovery.

No design without discovery.

Knowing a website is needed does not yet establish what it should communicate, contain or do.

No unsupported prescription.

Recommendations follow from evidence, context and an understood need.

HOW A DECISION IS REACHED

Find out what matters before deciding what to change.

The starting point may differ, but the questions are straightforward.

What do we already know?

Start with what has already been established.

What do we still need to find out?

Gather what is needed to understand the situation properly.

What does it tell us?

Make sense of what was found in the organisation’s real context.

What is worth doing?

Decide what matters, what can wait and what needs no attention.

THE DECISION

The next step may be large, small or no change at all.

No outcome is assumed in advance.

LEAVE THINGS ALONE MAKE A CORRECTION IMPROVE WHAT EXISTS BUILD SOMETHING NEW CHECK AGAIN LATER
CHOSEN SEPARATELY

Each kind of work can stand on its own.

AUDIT

A dated account of an unclear digital situation, useful whether BeardMonkey does any later work or not.

WEBSITE WORK

Discovery establishes the direction before design and implementation begin.

MONITORING

Meaningful changes are re-checked over time when doing so would provide useful evidence.

WHERE DOES YOUR SITUATION FIT?
If you are not sure what is wrong: see how the Audit works
If you know a website is needed: see how website discovery works
If you are still unsure where to start: talk through the situation